Meg White is the former managing editor of REALTOR® Magazine.
Brokers: Before anyone else can advertise your listings, you must give consent. Any listing advertisement must include your name and any additional information required by state law such as office location or telephone number. But there are other factors to consider when you’re deciding where you’ll allow listing data to be displayed. These questions, drawn from a list developed by NAR attorneys, will help you evaluate companies and websites that display listings.
More on the listing data debate
This piece is part of a larger package on listing data. Some say the problem is just too many MLSs. Additionally, you can read about why some are concerned about where agents choose to market themselves.
Look at how the site displays content.
Ask questions of the site publisher, such as:
For the full list of questions, including contract issues to address in syndication agreements, check out NAR's “Internet Display of Listings: Broker Considerations for Syndication.”