As a rule of thumb, property ads and promotions should focus on describing the property, not the sellers or potential buyers. Here are some fair housing guidelines from the U.S. Department of Housing & Urban Development on acceptable and unacceptable advertising phrases.
A growing number of federal and state laws make it imperative that you adhere to a disclosed policy on how you gather customer information and what you do with it. Here are some policy building blocks.
A failure to communicate is the major reason behind lawsuits and licensing complaints, according to Spencer Stephens, attorney at law. Claims most commonly come from buyers and center around accusations of misrepresentation, failure to disclose defects and deficiencies, and failure to perform as a fiduciary.