Heather Wiedrich

Audience members participate in the Small Board Forum discussion during the REALTORS® Legislative Meetings & Trade Expo on May 14, 2019.

How Small Real Estate Boards Can Provide Value

May 14, 2019

REALTORS® Legislative Meetings and Trade Expo

During the Small Board Forum at the 2019 REALTORS® Legislative Meetings & Trade Expo, discussion focused on how some smaller associations fear dealing with mergers and consolidations, resulting in losing their MLS or their association completely. Many are partnering with larger neighboring associations and data-sharing to keep their local identity. Some vendors do not have an interest in selling services to smaller associations.

Associations need to focus on “what we do.” We must have a great value proposition for our members. We cannot keep our value set on data being the driving force of service. Keeping our autonomy is important but not at the risk of reducing benefits to our members.

During the meeting, I learned that one association has a budget line item for continuing education and offers free live classes. Their participation has increased, with up to 80 percent of their members now attending the live classes. Ideas were also shared about new member orientation and how other associations offer Code of Ethics training.

Another hot topic/question is, “How do you get the new members involved?” The best advice from the meeting is just ask them— and get them involved right early on. Ask them where their passions are to see where they would be a good fit. Some associations are starting a mentoring program to help.

Building revenue and affiliate recruitment rounded out the forum with association executives sharing what the do for their affiliates. Affiliate speed-dating, affiliate appreciation nights, and expos were some of the great ideas shared.

#NARLegislative2019 #ItsWhoWeR #RPAC50 #GetREALTOR #PowerOfR

Heather Wiedrich
Association Executive, HomeTown Association of REALTORS® - Sycamore, Ill.

Heather Wiedrich is an association executive for the HomeTown Association of REALTORS®. She has managed five local REALTOR® associations in the state of Illinois over the past 24 years, and she has 27 years of experience in the real estate industry. She holds the REALTOR® Certified Executive designation, the e-PRO certification, and has her Association Management Certification from Duke University. She is a past Illinois REALTORS® Association Executive Committee Chair and Executive Committee member. Heather currently serves on the Advisory Board for the Association Executives Magazine for the National Association of REALTORS®. Heather is an RPAC Major Investor, and she is the State Legislative Contact (SLC) for Illinois Representative Jeff Keicher. She has served on the board of directors for the Miss Illinois Kishwaukee Valley Pageant and the Children’s Home and Aid Society in Illinois. Heather is a past recipient of the Lamplighter Award from the Sauk Valley Association of REALTORS® and was a nominee for Women in Business Athena Award for the city of DeKalb, Ill. She is a member of the American Society of Association Executives (ASAE) and Women’s Council of REALTORS®. She is currently an assistant coach for AYSO Soccer and assistant wolf den leader for Cub Scouts Pack 553 in Rochelle, Ill.

Local Association: HomeTown Association of REALTORS®
LinkedIn: https://www.linkedin.com/in/heather-wiedrich-a63720162
Twitter: @HeatherHelen71
Instagram: @heatherhelenae
Facebook: www.facebook.com/teambaxynga