Stacey is director of content strategy for the National Association of REALTORS® and editor-in-chief of REALTOR® Magazine. In addition, she oversees the quarterly REALTOR® Association Executive magazine and manages a variety of e-communications for REALTORS® and REALTOR® association executives. She has been with the NAR for more 30 years, starting as an associate editor with Real Estate Today magazine, where she covered sales and finance topics.
William Wilson: Real Estate in the Key of Life
On "First-Time Buyer," this Nashville real estate pro makes clear how buyer clients may rely on your negotiation skills even before they find the right home.
November 16, 2020
For years, while William Wilson was building a career in the music business, mentor Corey Hammonds was putting another bug in his ear: real estate.
Tune In to ‘First-Time Buyer’
The eight-episode reality series, available on Roku, Facebook Watch, YouTube, and firsttimebuyer.realtor, offers “a more realistic portrayal of the homebuying process,” says Alicia Bailey, marketing director and head of production for the National Association of REALTORS®, which commissioned the show. In each episode, an NAR member is featured helping the buyers navigate the fast-paced 2020 real estate market. Because some taping was done before the coronavirus pandemic hit the U.S. and some was delayed until summer, you’ll see masks and social distancing in some but not all of the segments.
Wilson, a graduate of Belmont University in Nashville, started writing country music in college. He pursued a career in the music industry, writing R&B, hip hop, and pop songs along the way, and relocating to North Carolina, Atlanta, and finally Los Angeles. But in 2016, Wilson followed his mentor’s advice and returned to Music City with another ambition in mind: earning his real estate license and joining The Hammonds Group.
Having grown up in Nashville and spent a decade in the music business, Wilson had an impressive contact list from the start. With prominent personalities such as DJ Envy and Charlamagne Tha God singing his praises on Instagram, Wilson caught the attention of Happy Street Entertainment, producers of the new web series “First-Time Buyer.”
In Wilson’s episode, “Nashville Battle of the Burbs,” couple Alston and Rebecca have priorities that don’t always align, but Wilson remains unflappable. “Real estate is negotiating with everyone, including with your own clients,” he says. Besides, a difference of opinion wasn’t the biggest challenge he faced during the taping: It was the relentless summer heat.
“I didn’t realize how hot it would be,” he says, laughing. “We completed the shoot in three days, and you would not believe how many shirts I sweated through.”
One item on which the buyers agreed: They wanted to stay comfortably within their budget. Wilson helps first-time buyers do that by providing a spreadsheet they can use to plug in their monthly expenses. “It’s huge,” Wilson says. “People don’t budget. They don’t teach that at school.”
As in all great real estate endeavors, a compromise was struck. “We couldn’t be happier with our selection,” Alston says near the end of the episode—music to the ears of any real estate pro.
Updated: May 10, 2021