Trend Report: Buyers Creating a Rural Renaissance

Former urbanites are relocating to scenic, rural areas. Also, Boomers still buying second homes.

June 1, 1996

This rural renaissance has accelerated during the last three years. In the past, people moved to the big cities for financial opportunity. Money is no longer a big consideration, but quality of life is. Households are escaping from the crime, traffic, and killer pace of the big city.

The increase in the number of people working out of their home has encouraged this trend. If people are going to work at home, they want their home to be situated in the most attractive, desirable setting possible. A lot of our buyers tell us they're looking to return to a small town "like the one we grew up in."
Carolyn Prelle, Associate broker, Coldwell Banker--Mabery Real Estate, Cottonwood, Ariz.

Boomers still buying second homes

The resort market in Sevier County, Tenn., is certainly not experiencing the same soft market conditions as in upstate New York ("Trend Report," Today's Realtor®, April 1996). Sales by Realtors® in our area totaled more than $83 million in 1995, and sales prices continue to rise. And, yes, most of our buyers are baby boomers, and most are not from this area.

Perhaps the moderate climate, low property taxes, absence of state or local income tax, favorable business climate, and beautiful scenery of the Great Smoky Mountains in east Tennessee give our area an unfair advantage.

The baby boomers are buying; just the location and amenities desired have changed.
John McBrayer, Affiliate broker, Coldwell Banker--GSM Realty, Gatlinburg, Tenn.

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