Baldwin to Head Olympic Committee

A REALTOR® spotlight

February 1, 2001

PHOENIX, Ariz.--National top producing real estate salesperson. Former competitive swimmer. And now the head of the U.S. Olympic Committee. Not bad for a woman who says her path to success owes in large part to her ability to listen.

Sandra Baldwin, Coldwell Banker’s top producer in Arizona for the last 12 years, will oversee the gargantuan effort involved in mounting the 2002 winter Olympics in Salt Lake City as the U.S. Olympic Committee’s chair and president for the 2000–2004 quadrennium.

Baldwin, a veteran associate with Coldwell Banker Success Realty and a one-time competitive amateur swimmer, is the first woman ever to hold the post.

“It’s really an incredible opportunity,” she told REALTOR® Magazine, adding that it’s also a little daunting. “But you get up everyday and just get it done.”

That can-do spirit lies behind her real estate success.

Since getting her salesperson’s license in 1982, she’s sold more than half a billion dollars worth of luxury homes, all while getting progressively more involved in her volunteer work for the Olympics. In 1984 she oversaw the U.S. Olympic swim team and most recently she acted asChef de Mission at last year’s Summer Olympics in Australia. In that position she was the point person for the entire 602-member U.S. team.

To help her stay on top in real estate she relies on a full-time personal assistant and her son, also a real estate licensee. Her Olympic duties are done on a voluntary basis, although she gets help from a full-time paid administrative assistant. Both her real estate career and her volunteer life have benefited from her ability to listen, she says.

“A great part of both of my jobs is selling ideas, and you do that first by listening carefully to what others are saying,” she says. “That enables you to act as a counselor, which is what being a salesperson is all about.”

And, in the spirit of the Olympics, it’s also enabled her to achieve her personal best and break new ground for others.

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