Last month we asked readers, “What’s your opinion of such real estate tie-in programs offered through retailers? Would cutting your commission be worth the business you'd get?” Here's how you responded.
Knowledgeable observers are predicting that within a year NRT Inc., the largest franchisee within the Cendant organization, will issue an initial public offering (IPO) and become an actively traded and—it’s expected—widely owned stock.
New policy prohibits relocation companies from demanding a referral fee from a broker who already has obtained a signed agency agreement with either a buyer or a seller. Also, NAR has advised MLSs to negotiate carefully and more industry news.
The national association is monitoring the development of affinity marketing programs as a growing trend in the industry, the benefits of which will ultimately be determined by the marketplace, NAR analysts report. Here are some of the specific actions NAR has taken.
An oft-repeated story making the rounds is that the recent merger of Prudential Resources Management and Prudential Real Estate Affiliates into one operating unit is one of a number of internal restructurings under way at the parent company, Prudential Insurance Company of America, preparatory to its becoming a publicly owned company.
The ruling has exonerated the Quincy Association of REALTORS® from charges that the association engaged in anticompetitive practices targeted at a local Help-U-Sell franchise. Also, the Costco affinity program for real estate services is still on track.
Alliances between real estate brokerages and vendors need not be confined to those established by megabrokers, national conglomerates, and franchise entities. Many small and midsize companies are doing a good job of aligning themselves with suppliers of goods and services beneficial to clients and customers.