Our Promise to Readers

March 1, 2003

On the cover of every issue of this magazine, at the very top, you’ll find the essence of our mission statement: “The business tool for real estate professionals.”

Its priority placement on the cover is no accident. We think of our mission as a promise to you. We want you to hold us to it—and we want you to know what we’re doing to live up to it. To that end, this is the first of an annual report to you, outlining REALTOR® Magazine’s accomplishments over the last year and goals for the year to come.

Much of our effort last year focused on the redesign of the magazine and Web site, REALTOR® Magazine Online. These redesigns, launched in November, were aimed at making the magazine and Web site more accessible to you and reflective of your interests. We wanted designs that reflected both your polished professionalism and that warmth and friendliness that’s a trademark of real estate professionals.

In real estate, it’s said that under all is the land. In publishing, under all is the content. So we rethought our content, too, adding to the print magazine more of what you’ve told us is critical to your business: more legal and sales coverage, more regional news, and more information about the value you receive from NAR.

Online, we added more success tips you can immediately apply to your business, and we’re now delivering these tips to all REALTOR.org registered users each month as part of a new RMO Business Tips e-mail newsletter.

As part of our drive to deliver more meaningful content, our editors will be in the field more in 2003, visiting national franchise conventions and conducting editorial roundtables with readers. We’re also putting a renewed emphasis on writing articles in a way that will not just inform you but also engage and entertain you.

We believe strongly that advertising is part of the value the print and online publications provide. Ads present information about products and services potentially useful to you in your business. But the value of our advertising extends even further: Since 2000, the ads have essentially paid the cost of producing and delivering the print magazine, allowing more of your NAR dues to be used toward other important programs and services.

We’ve heard from some of you since our redesigns, and we appreciate the kind things you’ve had to say. We hope to hear from more of you in the year ahead. Remember, you’re the ultimate decision maker on whether we’re truly meeting our mission.

Frank J. Sibley

Frank J. Sibley is the senior vice president of consumer relations for the National Association of REALTORS®.

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