New Tool for Winning Buyers, Sellers

Introducing the Cost vs. Value Report.

November 1, 1998

We both recently bought our first single-family homes, and each of us opted for an older property. We both like the character of older homes. Plus, they help stretch your housing dollar.

As we quickly discovered, buying an older home means you need to have some idea of what it might cost to add your particular modern-day must-have amenities—a master suite or a family room, for example. It’s the only way to assess accurately the true “cost” of buying older vs. buying new.

But what did we know about remodeling? Whom could we trust to give us accurate information? Our real estate salespeople, though they had plenty of references to reputable remodelers, had no handy reference tool to help them answer our questions.

That won't be the case in the future—for the salespeople we worked with or for any of our readers.

In this issue, REALTOR® Magazine, in an editorial partnership with Remodeling magazine, brings you a powerful new tool for answering buyers’ and sellers’ questions about home renovations: the “1998–99 Cost vs. Value Report.”

Starting on page 46, you'll find insights into 12 popular remodeling projects—what they cost and what they’re likely to return when your clients and customers sell. The information is broken down geographically, and there are even design tips from remodelers you can pass on to homebuyers or homesellers. We think this report will be a valuable resource to you when you're showing homes or making listing presentations. Let us know whether you find it helpful.

And speaking of valuable resources, be sure to take advantage of the new Reader Service Card in each issue. It’s your ticket to fast, free additional information on all the products and services mentioned in each issue of the magazine. It’s just one way for us to be interactive with you—our readers—and responsive to your information needs.

Stacey Moncrieff

Stacey is director of content strategy for the National Association of REALTORS® and editor-in-chief of REALTOR® Magazine. In addition, she oversees the quarterly REALTOR® Association Executive magazine and manages a variety of e-communications for REALTORS® and REALTOR® association executives. She has been with the NAR for more 30 years, starting as an associate editor with Real Estate Today magazine, where she covered sales and finance topics.

Pamela Geurds Kabati is the former publisher of REALTOR® Magazine and senior vice president of communications for the NATIONAL ASSOCIATION OF REALTORS®.

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