Striving for a Personal Best

March 1, 2001

My husband and I are having a baby, our first. In fact, by the time you read this, it’s likely our little one will have just arrived.

There’s something about being responsible for a bright, shining, new life that makes you notice where your own might need some buffing up. After all, when my child looks at me, I want that child to see someone who will inspire him or her to be the best person he or she can possibly be.

As an independent business person, you undoubtedly think a lot about striving to be your best. And self-improvement is a big part of what this issue of REALTOR® Magazine is about.

Our cover story this month looks at how real estate pros by the thousands are turning to educational trainers--indeed, some consider them gurus--to help them achieve their personal best in selling and marketing real estate.

Features editor Leslie Cummings examines the power of some of the industry’s best-known trainers to literally change people’s lives. Many of these trainers wow their audiences with a dynamic mix of substance and showmanship. And, in return, many of the followers show an intense devotion to their trainers and the sales systems they proffer, in large part because, the followers say, the systems have brought them success beyond what they thought possible. Could one of these trainers help you reach a new personal best in your business? Turn to page 34 to find out.

Also in this issue, associate editor Sara Pullan Geimer orchestrates our second annual technology makeover. We chose two lucky REALTORS® who were feeling a byte or two behind the technology curve and gave them the tools and the training they needed to apply today’s latest technology to their business to become more efficient and more productive. Their two stories have one thing in common--both wanted to get better at what they do. For what you, too, can learn from these makeovers, turn to page 40. And visit us at www.Realtormag.com where you can pose your own questions to our tech experts, Rolf Anderson and Saul Klein, through March 14.

And remember, in the immortal words of Walt Disney (now stenciled on a wall in our little one’s nursery), “If you can dream it, you can do it!”

Pamela Geurds Kabati is the former publisher of REALTOR® Magazine and senior vice president of communications for the NATIONAL ASSOCIATION OF REALTORS®.

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