Giving us a Picture of 2002

January 1, 2002

In “Fine-tune your marketing plan,” guerrilla marketing specialist Jay Conrad Levinson talks about how to develop ties with prospective real estate buyers and sellers. Levinson wrote the book—a whole series of books, actually—on guerrilla marketing. And one of the things he emphasizes in our article is the importance of getting to know prospects on a personal level.

Personal relationships are vital to the business of magazine journalism, too. That’s why I’m so pleased that the editors of REALTOR® Magazine had the chance late last year to meet with many of you. In September and October, we traveled to different parts of the country to query NAR members about their design preferences and to learn more about their everyday business concerns. Then, in November, NAR hosted the REALTORS® Conference & Expo in our headquarters town, Chicago. We editors used some of our time at the conference to quiz REALTORS® about their businesses and the mood of their market following the Sept. 11 terrorist attacks and news of an economic slowdown.

What we learned helped us paint a picture of a new editorial focus in the coming year. We’ll continue to refine and present blockbuster features such as “30 under 30,” “Top 100 Companies,” and “Top 100 Salespeople.” But in addition, this year, we’re working to make the magazine more reflective of both the times we live in and the real estate professionals we serve.

We’ll need your help. Watch our free e-mail newsletter for occasional requests for sources. (If you’re not a subscriber, you can sign up from the realtormag.realtor.org home page).

Another way to find out what’s coming in future issues is to click on the realtormag.realtor.org About Our Site tab. There you can scroll through a list of regular columns in search of sources. You can link directly from our home page to application forms for “30 under 30” (due Jan. 4) and the Good Neighbor Awards (due May 1). In early February, we’ll post the “Top 100 Salespeople”application.

In November 2002, our picture gets even sharper. That’s when we’ll launch a redesign of REALTOR® Magazine. Our underlying mission will stay the same: to help you achieve your best in real estate.

Stacey Moncrieff

Stacey is director of content strategy for the National Association of REALTORS® and editor-in-chief of REALTOR® Magazine. In addition, she oversees the quarterly REALTOR® Association Executive magazine and manages a variety of e-communications for REALTORS® and REALTOR® association executives. She has been with the NAR for more 30 years, starting as an associate editor with Real Estate Today magazine, where she covered sales and finance topics.

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