'Top 100' Grows to 200

March 1, 2002

The very best salespeople know how to respond when opportunity comes calling. That’s why we’re certain to hear from a lot of you over the next month as we collect data for our presentation of the Top 100 salespeople in residential real estate in 2001.

This year’s list, which will run in the September 2002 issue, will actually feature 200 names—the 100 salespeople with the most transaction sides in the country and the 100 salespeople with the top sales volume in the country (determined by the sum of sales prices for the homes they sold in 2001; salespeople who handled both sides of a transaction should double the home’s sales price to calculate their volume on that sale).

Why two lists? It’s because the business of selling homes is utterly atypical for many of the country’s top-volume producers. Their focus on the highest-priced properties, often in the highest-priced markets, means they’d never make a list that had number of transaction sides as its primary measure. Yet, their stories are both captivating and constructive. Innovation that happens in the upper-tier markets frequently influences mainstream ways of doing business. Online virtual tours, for example, broke ground in the $1 million-and-up market but are now standard fare for properties at all price levels.

Candidates for “Top 100 Salespeople” must submit their applications online at our Web site, Realtormag.com. Scroll down to Features on our home page for a link to the form. This year, in addition to your numbers and information about your business structure, we’re asking you to tell us the best sales and technology tools you use. We’ll report that data in the aggregate to give readers a picture of what top performers have in common.

If you had a terrific 2001 and think you might make the list, please take time to fill out our form before the April 1 deadline. (That’s right, you’d be a “fool” to miss it!) Even if you don’t make the cut, we’ll look for ways to showcase your success story down the road. Like you, we like to take advantage of good opportunities that come our way.

Stacey Moncrieff

Stacey is director of content strategy for the National Association of REALTORS® and editor-in-chief of REALTOR® Magazine. In addition, she oversees the quarterly REALTOR® Association Executive magazine and manages a variety of e-communications for REALTORS® and REALTOR® association executives. She has been with the NAR for more 30 years, starting as an associate editor with Real Estate Today magazine, where she covered sales and finance topics.

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