Pamela Geurds Kabati is the former publisher of REALTOR® Magazine and senior vice president of communications for the NATIONAL ASSOCIATION OF REALTORS®.
Not Just New; Better
November 1, 2002
And now for something completely different. This line, familiar to Monty Python fans, describes what you’re getting in the new and improved REALTOR® Magazine. With new typefaces, more art, and a consistent color palette, we’ve transformed the magazine into a publication we think you’ll find more substantive—and more fun to read.
The changes aren’t just skin deep. We rethought every page with an eye toward improving how we cover and present the topics most critical to your business. We scaled back on sections that were eating too much space and added elements that were conspicuously absent. The result: a lot more magazine in the same number of pages.
Check out some of our new content—a page highlighting the wonderful, free resources available to you online (page 4), a full page of news briefs, including key news and trends from the states (“Fast takes" /> ,”), a section devoted to recent court decisions (“Judgments,” page 29), and an expanded “Selling” feature, accompanied by creative sales ideas from readers (pages 32–33).
Our new Web producer, Kristin Paxton, and her team have been busy, too, revamping our Web site. The redesign brings some of the best business tools at the site closer to the surface and better marries the site and the magazine. The navigation will be familiar to those who use our parent site, NAR’s REALTOR.org.
Before embarking on the magazine redesign, we conducted focus groups at NAR meetings and around the country, poured over feedback from NAR’s Communications Committee, and studied the latest NAR member profile. That input helped us create a package that should be both fresh and familiar. And we’ll be back out on the road in mid-2003 to gauge how the new design is catching on. Watch for an editor coming to a town near you!
We hope you enjoy this and future issues of the new REALTOR® Magazine. As always, we welcome your comments at firstname.lastname@example.org.
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Updated: January 21, 2022