Excellence and innovation: New series for budding entrepreneurs

February 1, 2005

In real estate, one of the maxims you often hear is that you need to run your business like a business. What could be more obvious? Yet, in reader surveys, “entrepreneurial” is not a word many practitioners use to describe themselves. They prospect. They close sales. But they don’t take time to step back and create a meaningful vision for their business.

There’s something to be said for keeping your goals manageable. But no doubt many of you would like to make more of your career. That’s why we’re launching a special series of essays this year on excellence and innovation. The series isn’t our typical how-to fare. Essays from the country’s leading scholars and writers will cover topics ranging from service excellence to work-life balance. We hope the essays will inspire you to create a vision for your business that transcends the sum of your daily tasks.

We open the series this month with an article by REALTOR® Magazine Senior Editor Mariwyn Evans on what it takes to move from innovation to entrepreneurship (page 40). Many of you may recognize Mariwyn as the former editorial director of the Institute of Real Estate Management. Or you may be aware that, in addition to working on our magazine, she shepherds a wide range of newsletters, from the RCA Reportfor commercial specialists to the Center for REALTOR® Technology’s e-mail newsletter. Mariwyn enjoys bringing the seed of an idea to fruition. To help you see how that’s done in a profit-making environment, she has interviewed a wide range of experts, from academics who study entrepreneurship to innovators who’ve hit pay dirt with their ideas.

Next month, Arizona State University professor Mary Jo Bitner looks at service excellence. The following month, Peter V. Handal, president and CEO of Dale Carnegie & Associates, explores the role of personal influence. Five more essays will follow.

Many people tend to think of entrepreneurs as those with vision, passion, the killer app—people outside the mainstream. We don’t think so. We believe everyone has entrepreneurial ability but may have suppressed it along the way due to lack of confidence, drive, or energy to see past our daily to-do list. It’s our hope that, with our excellence and innovation series, we’ll help you put your entrepreneurial spirit to work for a more rewarding and more profitable career.

Pamela Geurds Kabati is the former publisher of REALTOR® Magazine and senior vice president of communications for the NATIONAL ASSOCIATION OF REALTORS®.

Stacey Moncrieff

Stacey is executive editor of publications for the National Association of REALTORS® and editor-in-chief of REALTOR® Magazine.

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