Bringing You Value

December 1, 2005

The variety of products and services targeting real estate professionals is truly amazing. If you’re one of the 26,000 who attended the REALTORS® Conference & Expo in October (see page 10), you have a taste of what I mean. At the Expo there were hundreds of ideas for improving your productivity, connectivity, or any other aspect of your business that you can imagine.

Even REALTOR® Magazine had its wares on display. At the conference, we introduced our first book, Broker to Broker: Management Secrets from America’s Most Successful Real Estate Companies (John Wiley & Sons Inc., 2005). Senior editor Robert Freedman compiled and edited Broker to Broker from management and legal articles we’ve published over the last two years. The book is a handy reference on the challenges brokers face every day—from the profit squeeze to associate turnover to liability. Order the book at

Broker to Broker represents the kind of practical, how-to content we bring you every month. Take this month’s Cost vs. Value Report (see page 30). This feature, produced every year in conjunction with Remodeling magazine, gives you a great reason to contact your clients and customers—namely, to let them know how various remodeling projects might increase the worth of their home. Cost vs. Value can’t replace your first-hand knowledge of the market, but the report is a great support tool when you’re answering clients’ questions.

Because we can’t fit Cost vs. Value in its entirety into the magazine, we’ve created a 12-page, four-color booklet that includes resale values for 18 projects in 58 markets. The booklet features upscale versions of many of the projects covered here, as well as master suite and major kitchen remodel projects. The cost is $6.50 each, plus shipping and handling. Order copies at

We hope our Broker to Broker and Cost vs. Value products prove useful in your business. To help you stay up on other new products, beginning next month, we’ll morph our occasional “Cool Tools” column into a regular part of our “Buyer’s Guide.” Happy shopping!

Stacey Moncrieff

Stacey is director of content strategy for the National Association of REALTORS® and editor-in-chief of REALTOR® Magazine. In addition, she oversees the quarterly REALTOR® Association Executive magazine and manages a variety of e-communications for REALTORS® and REALTOR® association executives. She has been with the NAR for more 30 years, starting as an associate editor with Real Estate Today magazine, where she covered sales and finance topics.

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