Magazines Without Borders

REALTOR® magazine is seizing the opportunity to expand its mission beyond the printed page.

June 1, 2009

One great thing about the Internet is that it allows magazines like ours to provide valuable tools and resources that go well beyond what we could provide in print.

REALTOR® magazine’s webinars are a prime example. We’ve had an amazing response, with more than 12,000 registrants for our first two 60-minute sessions—the first of which focused on short sales and the second on how to help clients use the first-time buyer tax credit.

Having so many registrants posed serious technological challenges, as many of you experienced firsthand. That’s why, for our third session on May 28—Short Sales Part 2: Finding Income in a Tough Market—we had to limit the number of registrants to 800.

Fortunately, however, the technology enables easy recording and playback. You can access all three sessions free of charge at our Web site as part of the NATIONAL ASSOCIATION OF REALTORS®’ commitment to serve you through its Right Tools, Right Now campaign. (The May 28 session should be posted by June 1.)

Meanwhile, we’ll soon be better able to handle large-scale webinars. So we hope you’ll give us another chance and tune in to what I think will be an important session on June 25. Representatives from the real estate industry and Bank of America will talk about today’s challenging lending environment and will answer listeners’ questions.

The webinars are just one of the ways REALTOR® magazine is growing beyond these pages. This year, we celebrate the 10th year of both our Good Neighbor Awards and our "30 Under 30" feature.

Thanks to the passion of the REALTORS® involved, both of these programs have wildly surpassed their original mission. Our Good Neighbor Society—composed of past award winners—just announced the recipients of a new mentoring and grant program they founded to help others sharpen their volunteer efforts.

And our young readers—both past "30 Under 30" honorees and other dynamic professionals—are growing the magazine’s Young Professionals Network by blogging in our YPN Lounge, attending special networking events and education sessions at NAR conferences, and forming YPN chapters around the country. (Learn more at REALTOR.org/ypn.)

While we still love publishing a magazine, we’re happy to be able to expand our mission—to be "the business tool for real estate professionals"—beyond the printed page.

Stacey Moncrieff

Stacey is director of content strategy for the National Association of REALTORS® and editor-in-chief of REALTOR® Magazine. In addition, she oversees the quarterly REALTOR® Association Executive magazine and manages a variety of e-communications for REALTORS® and REALTOR® association executives. She has been with the NAR for more 30 years, starting as an associate editor with Real Estate Today magazine, where she covered sales and finance topics.

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