Stacey is director of content strategy for the National Association of REALTORS® and editor-in-chief of REALTOR® Magazine. In addition, she oversees the quarterly REALTOR® Association Executive magazine and manages a variety of e-communications for REALTORS® and REALTOR® association executives. She has been with the NAR for more 30 years, starting as an associate editor with Real Estate Today magazine, where she covered sales and finance topics.
The Importance of Connections
Maybe it’s all the tweeting I’ve been doing (via @realtormag), but 400 words feels like a lot to write about one topic. Instead, a potpourri.
March 1, 2012
● What would it look like if you brought all the living presidents of the NATIONAL ASSOCIATION OF REALTORS® together? That’s what we sought to do for our cover, kicking off our 2012 List Issue with leadership lessons from this august group of men and women. While we couldn’t get every NAR president to the photo shoot, we got a sizeable contingent, representing 30 years of association history and accomplishment.
● In late February, I observed focus groups near Chicago in which REALTORS® and home owners reacted to NAR advocacy commercials that will hit the air this summer. The home owners seemed genuinely glad to see the association advocating on their behalf. “If there’s a threat to the mortgage interest deduction,” one man said, “give me an easy way to send a letter to Congress, and I’m with you.” You can be sure if a real threat materializes, NAR will do just that.
● Don’t miss our “Last Word” interview with evolutionary biologist David Sloan Wilson. Wilson’s effort to revitalize his town of Binghamton, N.Y., reinforces why NAR is fighting to protect home ownership as a means of strengthening communities. In this presidential election year, it’s one concept that can be embraced by Democrats and Republicans alike. In fact, another Wilson—conservative political scientist James Q. Wilson, who died in March—popularized the “broken windows” theory that a neglected neighborhood is one in which lawlessness can take hold.
● After we moved the REALTOR® Magazine Web site to a new open-source publishing platform last year, it took time for other sites and search engines to find our content. But I’m happy to say that since November, traffic has been improving at a healthy pace. One of the reasons for moving to open-source software: We’re able to make enhancements to the site at little cost. In March, we introduced moderated comments to our article pages, so whether you love an article or vehemently disagree with it, now you have a platform for sharing your views. I hope you do.
Updated: September 20, 2019