A Sense of Mission

Guest Editor Kimberly Allard-Moccia pins her success to the REALTOR® brand.

September 14, 2016

On her arrival at our offices, Kimberly Allard-Moccia asked for a Post-it note and quietly scrawled her name on the yellow slip. With a mischievous smile, she slapped it onto the nameplate outside my office. “I’m ready for duty,” she said.

I shouldn’t have been surprised. Our guest editor, Allard-Moccia, AHWD, e-PRO, broker-owner of Century 21 Professionals in Braintree, Mass., is the “get it done” type. She runs a team of 10 agents and still closes about two dozen transactions a year herself in her suburban Boston market. Just as important to her as helping buyers and sellers is her commitment to reinforcing to the public—and her fellow REALTORS®—the value of being part of a professional association that keeps its members and consumers top-of-mind.

At listing appointments, for example, Allard-Moccia talks about what she brings to the table that non-REALTOR® licensees don’t. “I always present a copy of the Code of Ethics,” she said. What’s more, she rarely leaves her house without a REALTOR® pin in plain view: “It helps me have a dialogue with people about what being a REALTOR® means.”

Allard-Moccia got involved with committee work at her local REALTOR® association almost as soon as she got into the business 17 years ago. She’s a “Golden R” major investor to RPAC and loves explaining to others the importance of REALTOR® advocacy. In Massachusetts, she worked her way through her state association’s leadership ranks and served as state president in 2013.

Afterwards, to stay active in support of REALTORS®, she started a real estate training company and leads a range of classes from new-member orientations to safety protocols: “A lot of what I teach seems basic. I have to tell people not to look at their phones while walking from their car to a listing or showing appointment.” It’s good advice anytime, but especially worth noting as September marks the start of REALTOR® Safety Month.

With Election Day looming, our editorial meeting turned to REALTORS®’ legislative priorities, and Allard-Moccia’s passion for the “REALTOR® Party” became instantly apparent: “We need to pay attention to what candidates are saying about the issues that matter to members, like tax reform and student debt.”

We also discussed the psychological dimensions of agent-client relationships, a topic featured in our interviews with Harvard psychologist Daniel Gilbert and author Susan Cain, both headliners at the REALTORS® Conference & Expo in November. Gilbert talks about how human “wiring” can impede our decision-making ability, which can pose emotional challenges for real estate pros during a sale. But identifying the problem and tackling it effectively are two different things. “I’m really working at becoming more compassionate,” Allard-Moccia conceded. “There’s no such thing as too much compassion in this business.” Whether you’re selling real estate or writing about it, those are words to live by.

Wendy Cole

Wendy Cole is the former managing editor of REALTOR® Magazine.

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