Each year at this time, REALTOR® Magazine celebrates the industry’s next generation of up-and-comers. We hope you’ll enjoy reading about the very promising group we spotlight in this year’s “30 under 30” feature (page 35). The future of the business is in their hands.
People are focused as much on adding value to their house as they are on squeezing value out of their real estate investment. That’s a good news story I wish more reporters would take into account as they struggle to be the first to “call” the end of the real estate boom.
There’s something to be said for keeping your goals manageable. But no doubt many of you would like to make more of your career. That’s why we’re launching a special series of essays this year on excellence and innovation.
Three years ago, we experienced an outpouring of assistance and support from around the world after the Sept. 11 terrorist attacks. Now, we’re repaying that goodwill by aiding the millions who’ve suffered the devastating effects of the Dec. 26 tsunami.
The annual “Cost vs. Value Report,” which we publish in conjunction with Remodeling magazine, strikes at the heart of homesellers’ central anxiety: How much is our house worth—and does it help that we just replaced the windows and put a wet bar and bathroom in the basement?
Within the scope of our mission—to be “the business tool for real estate professionals”—REALTOR® Magazine covers a wide and growing array of topics, from laws and regulations affecting your business to selling and management how-tos to architectural and design trends. Everyday, we get calls from readers asking, “How can I be a part of your editorial coverage?”
MLSs, cognizant of brokers’ concerns, have limited what data they’ll license and to whom they’ll license it and have typically given brokers an opt-out. But not all brokers are satisfied. Those brokers believe the MLSs have grown so big, they’re no longer putting their participants’ interests first.
If enough of you find value in Internet lead generation, it’s likely that at least some of the companies cited in the article will sustain. If not, they’ll go the way of many other business models that tried but failed to get in between practitioners and their customers.
Twelve years ago, NAR’s first woman president, Dorcas Helfant, said she believed it would be a matter of time before women worked their way into the senior ranks of the business. Lo and behold, that’s starting to happen.
In this issue you’ll meet five very special people, REALTOR® Magazine’s 2003 Good Neighbors. The Good Neighbor Awards program, now in its fourth year, celebrates the community spirit and service that is so much a part of being a REALTOR®.
In the Book of Proverbs, it says, “For as he thinks within himself, so he is.” That sentiment—essentially, the power of positive thinking—is the impetus behind the National Association of REALTORS®’ REALTOR® Pride Campaign.
We’re grateful to those readers who took the time to tell us that July’s cover really reached them—for better or worse. We hope you’ll all join in the conversation with us going forward, weighing in regularly on what you like and don’t about your magazine.
To see government “by the people” in action, spend some time in Washington, D.C., in mid-May for the National Association of REALTORS®’ annual legislative meetings. That’s when hundreds of REALTORS® pay visits to their senators, representatives, and congressional aides.
Youth brings new influences to bear in all businesses, and real estate is no exception. This industry needs a new generation of professionals to serve the homeowners of tomorrow. Just as important is the experience and wisdom of mentors.