Some of you have begun to take issue with the growth of advertising in the magazine. You’ve noticed a steady increase over the last year, and you’re wondering whether this correlates with a decrease in the amount of editorial we provide each month. Happily, no.
We don’t know about you, but we get a surge of energy just looking at the 30 young people who made REALTOR® Magazine’s first “30 under 30” list. In fact, after seeing their fresh faces, we give less credence to some of the worried talk we’ve heard about the future of real estate.
Our IPO is the unveiling of REALTOR® Magazine Online, the print magazine’s cyber complement, to the World Wide Web at large. Long a staple of the password-protected One Realtor Place®, the online magazine will now also be publicly accessible at realtormag.realtor.org.
If you think your new PalmPilot is the latest in high-tech spiffiness, the folk at the Massachusetts Institute of Technology would like a word with you. Carrying technology, no matter how small, is being replaced by wearing it, on your head, in your clothes, in your jewelry.
Brokers and sales associates are redefining their value to consumers, recasting their profit centers, and restructuring their company relationships. With all this change comes a renewed interest in real estate’s business leaders and what they’re doing to survive and thrive when business as usual is anything but.
Our Web site, REALTOR® Magazine Online, recently won the Society of National Association Publications’ top honor--the Gold Award--in electronic publishing. This is especially exciting given that this is the first time we’ve entered the Web site in a publications contest.
By your understanding of others’ culture and your attention to their unique needs, you send a message about the community in which you work. And when your message is about accepting differences, you help break down the barriers that exist in our society.
To the surprise of many in the media and technology business--and even of some in the real estate industry--REALTORS® are winning when it comes to harnessing Internet technology to enhance their business and make transactions easier for consumers.
In this month’s Marketing Tool Kit, successful practitioners from around the country talk about marketing efforts that get attention. Others offer advice on how to win over prospects at listing presentations. And for some of the hottest market segments around the country--aging baby boomers, single households, Generation Xers, minorities, and first-time buyers--we analyze what might be the strongest selling points in your listings.
In this issue, REALTOR® Magazine, in an editorial partnership with Remodeling magazine, brings you a powerful new tool for answering buyers’ and sellers’ questions about home renovations: the “1998–99 Cost vs. Value Report.”