You've Heard of MTV? Now Try Real Estate TV

January 1, 1996

Real estate television has arrived--right into your home or office--and is being brought to you by RealNet Direct Television in partnership with the REALTOR® organization.

"This partnership was born of the realization that swift technological advances enable cost-effective delivery of industry information that can be viewed by real estate professionals when and where they choose," says Art Godi, president of the NATIONAL ASSOCIATION OF REALTORS®.

The fast-paced programming, an integral component of NAR's overall communications efforts, runs three hours per day, five days a week. Tune in, and you'll get a regularly updated real estate news program, along with programs on new technology, real estate law, agency, relocation, new sales techniques, and management trends.

Programs are created in a unique short format to suit your time needs, with a 10-minute "news wheel" at the beginning of each half hour. The segments are designed to give brokers and salespeople useful slices of information they can put to work each day. The program day begins at 8 a.m. Eastern time and repeats at 11 a.m. to accommodate the West Coast.

Pour yourself some coffee, take a load off your feet, and tune in the lively, varied programs awaiting you. If you're not already a RealNet subscriber, call 800/275-RDTV for pricing information and to sign up. You can purchase or lease the RCA 18-inch satellite dish package and subscribe to the programming, delivered to your home or office--whichever's most convenient for you.

Here's a sampling of the types of programs you'll see on RealNet Direct Television:

  • "Today's REALTOR® Magazine Show": This colorful magazine show will maintain the printed magazine's personality--informative, engaging, and people oriented--and will include tips on how to improve your business and bottom line. Learn from profiles of innovative real estate professionals and find out what makes them winners. Examine trends in the industry--before they've even been identified as trends.
  • "Out Front and On Top," with Bill Barrett: Seminar superstar Bill Barrett travels the country checking out the very best offices and companies and examines how innovative offices succeed in keeping their salespeople happy and productive. Along the way, he gets guided tours and insights from managers and CEOs on what makes their companies work.
  • "Opportunity Knox," with David Knox: Top real estate speaker David Knox thinks salespeople get a lot of good advice from one another, but how much feedback do you get from the people who actually supply the commissions? Now you'll get plenty in this helpful show, which will feature feedback from buyers and sellers to help you keep in touch with their needs.

Maureen Glass was editor of Real Estate Today magazine and later served as associate publisher, new media for the NATIONAL ASSOCIATION OF REALTORS® publishing group. Today's she's an executive in healthcare publishing.

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