Walt Albro is a former senior editor for REALTOR® Magazine.
Motivation & Personal Growth: I'm Thankful for Overcoming a Crack Cocaine Addiction
We asked readers to tell us whether they had something special to be grateful for this Thanksgiving. Here's one inspiring story.
November 1, 1996
Seven years ago, Danny Pacheco was a successful, well-known residential salesperson in Honolulu. He had a six-figure income, a nice car, a fancy house, and industry recognition.
Then he started smoking crack cocaine.
After three years of a crack habit that was costing him up to $1,500 a day, he lost everything but 58 cents and the clothes on his back. ''I almost ended up living on the streets,'' he says.
Today Pacheco has kicked his crack addiction and is rebuilding his shattered real estate career. ''I'm thankful to be alive,'' he says.
He volunteered the story of his addiction for the benefit of other practitioners who may be struggling silently with drug or alcohol problems.
Pacheco started selling real estate part-time in 1978. His first year was a disaster; he didn't close a single sale. He enjoyed selling, so he asked his broker at First Hawaiian Realty for advice on how to succeed. His broker taught him to focus on listings and to set up a proper farm.
By his second year, Pacheco was doing well enough to switch to real estate full-time. A natural people person, he was known to others in his office as ''Mr. Personality.'' Within a short time, still in his 20s, he became the company's top salesperson, earning, at his peak, commissions of more than $100,000 a year.
Pacheco, a social drinker, found that as a real estate practitioner he began drinking more heavily. ''All the real estate meetings, lunches, and dinners seemed to revolve around cocktails,'' he says. Real estate was a particularly good business for a heavy drinker to be in, he notes, because of the flexible hours. ''If I was hungover in the morning, I'd make a phone call and reschedule my appointments,'' he says. Nobody but his wife knew, or even suspected, that he had a drinking problem.
One December in the mid-1980s, Pacheco attended a party hosted by an escrow office. Since he had been up late drinking the night before, Pacheco looked tired. A fellow real estate salesperson offered to give him something to perk him up. He snorted cocaine for the first time.
Pacheco liked the high. ''It made me feel energetic,'' he says. With cocaine, he could drink more alcohol and stay later in the evenings at the bar.
Soon Pacheco carried cocaine with him wherever he went. He spent about $100 for a bag, which would last a week or two. For years, he sat at open houses with cocaine in his briefcase. Once, the bag almost fell out in a client's home.
In 1989 he and his wife divorced. One factor was his alcohol and drug habits. He and his wife sold their house and divided the proceeds. Pacheco was left with several hundred thousand dollars, much of which he put into a stock market brokerage account.
One night Pacheco went to a party where a friend offered him some crack, a concentrated form of cocaine. From the first puff, Pacheco says, he was ''instantly addicted.''
Over the next three years, Pacheco spent increasing amounts of money buying more and more crack. Unlike the case with alcohol or cocaine, however, he found that he couldn't function normally while using crack. He missed appointments, and his commission income dropped. He lost weight.
When he couldn't make enough money to pay for crack, he dipped into his stock market account. He quickly wiped it out.
Desperate to buy crack, he began hocking his remaining personal property, including a microwave, a TV, and a VCR. In August 1992 his mother convinced him to check into a hospital drug rehabilitation center. The move, he believes, saved his life.
Learned to Be Grateful
Pacheco now lives more modestly than he did at the peak of his success in the 1980s. During recovery he had to declare personal bankruptcy. For two years he slept on a sofa at his mother's apartment.
Today he can't get a credit card. And he drives a used 1982 Buick.
But he couldn't be happier: ''I've learned to be grateful for the little things in life.''
He's been alcohol and drug free four years. Two years ago he joined another company, Savio Realty Ltd.--Better Homes and Gardens, as a salesperson. The owner knows that he's a recovering addict and is supportive, Pacheco says. Last year he was the top salesperson in the company's East Oahu office.
Pacheco volunteers much of his spare time helping recovering addicts and alcoholics.
''They say you have to hit bottom before you seek help,'' he says. ''I've been there, and I don't ever want to go there again.''
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Updated: January 14, 2022