House & Home: The Value of Owning and Smart Ideas for Selling

When people ask what you do for a living, what do you tell them?

February 1, 2011

Whether you’re in sales or property management, just a mention of "real estate" can lead to discussion on a host of topics ranging from home values to leaky basements. REALTOR® Magazine’s House & Home issue centers this year on the benefits of owning along with creative, affordable ideas for selling homes.

  • Get involved in the NATIONAL ASSOCIATION OF REALTORS® effort to defend home ownership’s value.
  • Craft marketing copy for happily-ever-after endings
  • Share low-cost spruce-ups with your sellers
  • Give buyers a realistic view of what to expect from the home inspector


For this year’s House & Home issue, we also scanned the NATIONAL ASSOCIATION OF REALTORS®’ award-winning HouseLogic for related content on improving, maintaining, and protecting the value of a home. Learn how you can use HouseLogic’s content in your marketing. Visit the Realtor® Content Resource,

Update: The Lowe’s Program for REALTORS® is no longer available through the REALTOR Benefits® Program. For questions, please call NAR’s REALTOR Benefits® Help Line at 800-627-5233.