Wendy Cole is the managing editor of REALTOR® Magazine. She can be contacted at firstname.lastname@example.org.
It’s Who You R
NAR’s new ad campaign is hitting its mark by showing your value proposition.
May - June
By now, the National Association of REALTORS®’ new advertising campaign, “That’s Who We R,” has likely captured your attention. With a 16-foot “R” at its center and a mnemonic “knock, knock, knock” at the close of every ad, the campaign is hitting its mark with REALTORS® and consumers. Within a month of its Feb. 25 launch, the campaign had close to 485 million media impressions, thanks to a media plan that reaches people wherever they consume content, including television, radio, streaming video and audio, and social media.
The campaign demonstrates not only your value in the transaction but also your role as stewards of your community and your profession. The giant “R,” a stylized version of NAR’s iconic membership mark, celebrates REALTORS® and elevates the REALTOR® brand, says NAR’s Consumer Communications Committee Chair Tiffanie Mai-Ganske. “The ‘R’ stands for something consumers should look for in an agent—an ethical commitment, an active community member, and a person who’ll advocate for them.”
In short, the campaign tells the REALTOR® story. It also includes opportunities for you to tell your story and to incorporate the campaign materials into your marketing. Everything you need is at ThatsWhoWeR.realtor.
Updated: January 24, 2020