It's Time for REALTOR® Pride

A little pin says a lot about your professionalism.

April 1, 2009

Walter Grewe, of the Roanoke Real Estate Team with Long & Foster Companies in Daleville, Va., knows there’s big value in wearing his little "R" pin. He was recently out with a friend for a cup of coffee when he was approached by a man his friend knew. "Are you a real estate agent?" the man asked after noticing the REALTOR® pin on Grewe’s lapel. Turns out the man was relocating to the area and needed a real estate practitioner’s help. Grewe was ready and willing to take on the new client.

"This is a massive return on investment for the purchase of my pin," says Grewe, who is now especially mindful of wearing his pin everywhere he goes. 

Some 67 percent of consumers who recently bought or sold a home said their salesperson identified himself or herself as a REALTOR®, an all-time high, according to a November 2008 image-tracking study by NAR. And 70 percent of respondents said they would likely use a REALTOR® again. It shows that buyers and sellers really are taking notice of the REALTOR® brand. So be sure you wear your pin every day, especially during REALTOR® Pride month in May. Pins are available for purchase at www.realtorteamstore.com.

Spruce Up Foreclosure Properties

Are you involved with buying or selling foreclosed properties? At its Web site for REALTORS®, Lowe’s is offering a coupon for 10 percent off your next purchase for anything you need to fix up a foreclosed property (limit one coupon per foreclosed property address). This exclusive benefit is part of NAR’s REALTOR Benefits® Program and can be used by you or your contractor. In addition to these savings, the site provides access to other offers from Lowe’s, such as $139 full-house carpet installation. And you can learn about Lowe’s Credit Center, which has credit options for home-improvement needs. To take advantage of the foreclosure offer, create an account at www.LowesREALTORBenefits.com and then click on the foreclosure link.

Tune Your Radio to NAR

The airwaves are buzzing with real estate advice! NAR in February launched the weekly radio show "Real Estate Today," which opens doors for buyers and sellers by providing timely, credible information on the real estate market.

It’s fast-paced and fact-packed with experts, interviews, call-ins, field reports, and news on market conditions.

During each two-hour broadcast, host Gil Gross—an award-winning radio journalist from San Francisco’s legendary 810 KGO-AM radio—interviews real estate industry experts and leaders on hot topics and takes calls from listeners.

"Real Estate Today" can be heard around the country:

On the Web

On satellite radio (Eastern time)

  • America’s Talk, XM Channel 158, Saturday, 5–7 p.m.
  • Talk Radio, XM Channel 165, Saturday, 1–3 p.m.
  • Stars, Sirius-XM Channel 102, Saturday, 6–8 a.m. and Sunday, 9–11 a.m.

On local radio

  • In the Washington, D.C., area, on station 630 WMAL-AM, every Sunday, 1–3 p.m.

Katherine Tarbox is a former senior editor with REALTOR® Magazine. Previously, she was editorial director for Washington Life. She is the author of the international bestselling book A Girl’s Life (Dutton, 2000) and has made hundreds of media appearances including The Today Show, The Oprah Winfrey Show, and CNN.

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