If You're Green, You're In Demand

Learn how you can take advantage of the National Association of REALTORS®' green designation.

February 1, 2010

The green real estate movement has reached the mainstream so it may well pay to have the specialized knowledge to help clients buy and sell resource-efficient properties. The NATIONAL ASSOCIATION OF REALTORS®’ green designation, which covers various aspects of green residential and commercial real estate, as well as property management, gives practitioners up-to-date knowledge on the trends and issues surrounding green buildings.

To earn the designation, you must successfully take and pass the core course and one of three approved elective courses within one year. All courses are available online and in a classroom setting. (The core program costs $325; the elective is $125.) After completing the courses, you’ll have a broad vocabulary and understanding of all things green, including what makes a property green, how to determine energy efficiency, how to use special grants and incentives, and how to build coalitions with community planners and groups.

All designees and candidates for the designation are invited to join the Green REsource Council, which includes access to research, a searchable referral network, and customizable marketing tools, among other benefits. The council, created in November 2008, has grown to nearly 6,000 members, including more than 3,900 REALTORS® with the green designation.

Learn more about NAR’s green designation at www.greenresourcecouncil.org.

Savings & Offers

Learn about other ways your NAR membership can benefit you. Visit REALTOR.org/realtorbenefits.

Katherine Tarbox is a former senior editor with REALTOR® Magazine. Previously, she was editorial director for Washington Life. She is the author of the international bestselling book A Girl’s Life (Dutton, 2000) and has made hundreds of media appearances including The Today Show, The Oprah Winfrey Show, and CNN.