New Year, New Look for NAR

January 1, 2011

The NATIONAL ASSOCIATION OF REALTORS® has rolled out a fresh logo and new graphic standards as part of a larger branding strategy that seeks to help members easily recognize NAR’s programs and services.

Member surveys revealed that a wide array of different logos caused some confusion. “It’s important that when information from NAR is communicated, it’s done in a consistent way so that members can instantly recognize it comes from their national association,” says Matt Lombardi, NAR’s vice president of marketing.

In order to convey a consistent brand strategy, NAR created a revised master logo and a more streamlined look for subbrands and cobrands, such as designations and certifications.

The new guidelines apply only to member communications from NAR and in no way affect the REALTOR® membership mark.

Record Year for RPAC

In 2010 REALTORS® raised more than $6.2 million. That represents a whopping 122 percent of the REALTOR® Political Action Committee’s annual goal. During the last two-year federal election cycle alone, RPAC contributed more than $12 million to candidates, making it the No. 1 trade association political action committee in the nation. It’s also among the most bipartisan. RPAC dollars come from voluntary member contributions—never from membership dues—enabling REALTORS® to support candidates that support the issues that are important to their profession and livelihood. To learn more, visit REALTORactioncenter.com


Savings and Offers

Learn about ways your NAR membership can benefit you. Visit REALTOR.org/REALTORBenefits.

Katherine Tarbox is a former senior editor with REALTOR® Magazine. Previously, she was editorial director for Washington Life. She is the author of the international bestselling book A Girl’s Life (Dutton, 2000) and has made hundreds of media appearances including The Today Show, The Oprah Winfrey Show, and CNN.

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