Wendy Cole is the former managing editor of REALTOR® Magazine.
Look for the R in 2020
The new advertising campaign will go deeper in differentiating REALTORS® from real estate agents.
January - February
Filming has wrapped on the next round of eagerly anticipated commercials for the “That’s Who We R” consumer advertising campaign. The launch a year ago spread the message far and wide about the benefits REALTORS® bring to consumers, communities, and the broader economy.
Sharing your pride in the “That’s Who We R” campaign has just gotten a whole lot easier. Learn more.
The campaign has drawn more than 2 billion consumer impressions on television, radio, streaming services, and more.
With the rollout in February, the campaign will go deeper in differentiating REALTORS® from real estate agents and showing the value REALTORS® bring to their clients and communities. Consumers will learn that when they look for the REALTOR® “R,” in commercial and residential real estate, they’re working with a trusted, reliable professional.
Consumer research conducted just 30 days after the “That’s Who We R” campaign launch showed positive movement in public perceptions of REALTORS®, with 80 percent of consumers stating that the campaign makes them more likely to use a REALTOR® in the future.
Updated: October 15, 2021