Wendy Cole is the managing editor of REALTOR® Magazine. She can be contacted at firstname.lastname@example.org.
A Reality Show That Gets Real
The eight-part docuseries from NAR spotlights how buyers benefit from working with a REALTOR®.
November - December
The stars of most reality shows about real estate are over-the-top home features like walk-in closets with their own wine bar and kitchen islands the size of St. Maarten. Fun to watch, but not especially relatable for most consumers or agents. If you’ve been waiting for a more realistic portrayal of the homebuying process, tune in to a new eight-part docuseries, “First-Time Buyer by the National Association of REALTORS®.”
Whether it’s helping buyers determine whether a house has a sinkhole in the backyard or coming up with a solution for clients who have no place to stay before the closing on their new home, the series spotlights the benefits of working with a REALTOR®. The show is an extension of NAR’s Consumer Advertising Campaign, which makes clear to the public how REALTORS®’ commitment to a Code of Ethics makes them different from nonmember agents. “We’re truly showing the REALTOR® value in the homebuying experience,” says Alicia Bailey, NAR’s director of marketing strategy, who oversaw the production company, Happy Street Entertainment, that selected the participants and developed the show.
“First-Time Buyer” provides an up-close look at real-life home buyers in Phoenix, Nashville, and Atlanta with distinct lessons about how REALTORS® “work their magic” to keep sales on track. Filming began in February and, after a COVID-19 delay, was completed in May with safety precautions in place.
By showing the hiccups that occur while buying a home, “First-Time Buyer” underscores how REALTORS® support their clients through any hurdle. “It’s never as smooth a process as it appears on other shows,” says Susan Welter, NAR’s vice president of creative and content strategy.
But when buyers excitedly receive the keys to their new home for the first time, the joy for all is palpable—and every bit as powerful as the “Champagne wishes and caviar dreams” represented in shows celebrating opulence and escapism.
Find all eight episodes starting in mid-November on Roku, Facebook Watch, YouTube, and nar.realtor.
Updated: November 25, 2020