Erica Christoffer is a multimedia journalist and contributing editor with REALTOR® Magazine. In addition to writing print and online articles, Erica oversees the magazine's Broker to Broker content, co-manages the 30 Under 30 program, and manages the YPN Lounge. Connect with her via email: firstname.lastname@example.org.
2014 Camera Guide: Do It Yourself or Hire a Photographer?
Not all photographers or cameras are created equal — and they’re not all right for real estate. From hiring a pro to finding the gear that meets your needs, learn what it takes to make the appropriate photography investment in your business.
July 30, 2014
Whether you’re hiring a professional photographer to shoot listing photos or taking photos yourself, it’s important to know how to find the best services or equipment for your business.
Noah Hayes, a Washington, D.C.–based photographer who shoots events as well as industrial and commercial spaces for architects and design firms, advises hiring a photographer who specializes in real estate or architectural photography. “The knowledge, skills, and gear is very different than a photographer who might specialize in family portraits,” he says.
Ask to see the photographer’s work before you hire them for the job to review what they’ve shot in the past, Hayes adds. Look at how they composed their shots: Did they make the room shine?
“High-quality images sell properties faster,” Hayes says. “A good professional photographer knows how to make a room look its best.”
What’s more, you want to make sure you’re hiring someone who is timely and punctual and who communicates well.
But if you do opt to take your own listing photos, Hayes warns against point-and-shoot or smartphone cameras. “They have great image quality but aren’t wide-angle enough to capture a whole room the way it really looks,” he says.
Think you’re ready to give it a try yourself? We’re here to help:
- Make sure you’ve got the right gear (for some things, you can’t be cheap).
- Know what these handy camera and video terms mean.
- Find out what kind of cameras your fellow real estate pros carry.
- Take a look at the best options on the market right now.
- How one photographer takes real estate shots to a whole new level.