Erica Christoffer is a multimedia journalist and contributing writer and editor for REALTOR® Magazine. She can be reached at email@example.com.
2015 Cameras: For Video
Whether you’re shooting video with a camera or your smartphone, there are a few accessories you’re going to need.
March 2, 2015
Before taking the leap into video marketing, you’re going to have to do some prep work. You need the right tools. Here are a few products that should be on your “to purchase” list.
Indoor photography—still or video—often requires longer exposures to capture the correct amount of light. Take sharper photos with better exposure and avoid blurry camera shake with a tripod.
What to look for:
- Lightweight (3 to 4 pounds), made of carbon fiber or aluminum
- A quick-release plate where the camera attaches to the tripod mount
- Legs that extend to at least 60 inches tall
- A 360-degree swivel radius
In This Guide
- 5 Questions for a Photographer
Listing photos taken by an experienced real estate shutterbug can make all the difference when marketing a property. But before you hire a pro, know how they work.
- The Lens Factor
Forget megapixels. A DSLR lens has more influence on your image quality than you think.
- What to Shop For
From thermal imaging to 4K video, this year’s cameras offer new innovative technology you can put to work in your real estate business.
An ancillary microphone is essential to capture clear, stereo sound on video. Microphones can be purchased for cameras with shoe mounts or smartphones.
What to look for:
- Directional microphone: isolates sounds in front of the camera and are usually designed to hone in on the human voice.
- Lavalier microphone: good for on-camera interviews, these microphones clip to a person’s clothing and wirelessly transmit sound back to the receiver that mounts on the camera.
Smartphone Lens Kit
The latest smartphones shoot 1080p HD video, but adding attachable lenses takes mobile photography to a whole new level. Olloclip, for instance, offers smartphone accessories, including a lens that fits over a smartphone’s camera lens. The 4-in-1 iPhone 6 kit, for example, comes with four optic lenses: fisheye, wide-angle, 10x macro, and 15x macro for $79.99.
Access your video files anywhere using cloud storage. DropBox Pro offers 1TB of capacity for $99 per year. You could also go with an external storage device. Samsung recently released the T1 portable SSD, which is extremely lightweight and tiny — smaller than a credit card. It also uses encryption security with password access. The 1 TB model retails for $600. Traditional external hard drives with 1 TB of storage start at $70.
Create videos at your desk for free. The QuickTime video player for both PC and Mac does more than play movie files. You can record screencasts, as well as standard audio and video, using your computer’s built-in camera and microphone. Simply open the application and go to the File menu; then start a new movie, audio, or screen recording.