2015 Cameras: For Video

Whether you’re shooting video with a camera or your smartphone, there are a few accessories you’re going to need.

March 2, 2015

Before taking the leap into video marketing, you’re going to have to do some prep work. You need the right tools. Here are a few products that should be on your “to purchase” list.


Indoor photography—still or video—often requires longer exposures to capture the correct amount of light. Take sharper photos with better exposure and avoid blurry camera shake with a tripod.

What to look for:

  • Lightweight (3 to 4 pounds), made of carbon fiber or aluminum
  • A quick-release plate where the camera attaches to the tripod mount
  • Legs that extend to at least 60 inches tall
  • A 360-degree swivel radius


An ancillary microphone is essential to capture clear, stereo sound on video. Microphones can be purchased for cameras with shoe mounts or smartphones.

What to look for:

  • Directional microphone: isolates sounds in front of the camera and are usually designed to hone in on the human voice.
  • Lavalier microphone: good for on-camera interviews, these microphones clip to a person’s clothing and wirelessly transmit sound back to the receiver that mounts on the camera.

Smartphone Lens Kit

The latest smartphones shoot 1080p HD video, but adding attachable lenses takes mobile photography to a whole new level. Olloclip, for instance, offers smartphone accessories, including a lens that fits over a smartphone’s camera lens. The 4-in-1 iPhone 6 kit, for example, comes with four optic lenses: fisheye, wide-angle, 10x macro, and 15x macro for $79.99.


Access your video files anywhere using cloud storage. DropBox Pro offers 1TB of capacity for $99 per year. You could also go with an external storage device. Samsung recently released the T1 portable SSD, which is extremely lightweight and tiny — smaller than a credit card. It also uses encryption security with password access. The 1 TB model retails for $600. Traditional external hard drives with 1 TB of storage start at $70.


Create videos at your desk for free. The QuickTime video player for both PC and Mac does more than play movie files. You can record screencasts, as well as standard audio and video, using your computer’s built-in camera and microphone. Simply open the application and go to the File menu; then start a new movie, audio, or screen recording.

Erica Christoffer
Product Manager

Erica Christoffer is the product manager for REALTOR® Magazine, driving growth and helping make data-driven decisions for the editorial products and programs that fall under the publication's umbrella. Erica also co-manages the magazine's 30 Under 30 program. During her tenure as an editor, she wrote and edited hundreds of articles for the magazine and launched the Broker to Broker section. Connect with Erica via email: echristoffer@nar.realtor.