You want to make a lasting impression on your client at the end of a transaction, but it could be the wrong kind if you’re not paying attention.

Some real estate professionals and brokerages go beyond the yearly calendar or holiday card when it comes to giving gifts to customers. They’ve put their own special spin on the spirit of holiday giving.

An Extreme Contest

Instead of giving several smaller gifts to clients, one brokerage in California decided they’d give one giant gift to one lucky family...