2013 Holiday Gift Guide: 5 Tips to Avoid Gift-Giving Mistakes
Your clients will know the difference between an advertisement for your business and a good-will gesture. Follow these tips when giving gifts to strike the right tone.
December 11, 2013
Show customers your appreciation this holiday season, but make sure your friendly gesture doesn’t backfire. Here are some gift-giving tips:
A week before the holidays isn’t the time to start your gift search. Plan far enough in advance so you’ll have plenty of options and won’t get stuck paying rush fees.
In This Guide
- 11 Holiday Gifts for Less Than $20
Don't want to spend a fortune on each gift for each client? Get inspired with a range of gift ideas that won't put a hole in your pocket.
- 3 High-Touch Ways to Give
From the homemade gift to the holiday party, here’s how some real estate professionals are making their gifts memorable..
Show Thanks; Don’t Sell
A holiday gift is a way to show your appreciation for your customers’ business the past year, says Deb Byrne Johnson, founder and owner of PrintFusion, a promotional marketing business. Don’t use your gift to sell your service or a house. After all, clients can see through an advertisement for your business versus a thank-you gesture. For example, if you include your company’s name and logo in your gift, make sure it doesn’t overpower the gift itself. Otherwise, your clients may never use that holiday platter if your logo is in bold, all-capital print placed front-and-center.
Stay Within IRS Guidelines
For tax purposes, make sure you review business gift-giving regulations through IRS Publication 463. In general, you are allowed to deduct no more than $25 for business gifts to each person during the tax year.
Not All Gifts Have to Be Equal
Johnson encourages businesses to think in tiers. Gift your top 20 most loyal customers a pricier item, your next 100 a more moderately priced gift, and send prospects a custom holiday card. It’ll keep your gift-giving more affordable.
Know What Your Clients Celebrate
If your client doesn’t celebrate Christmas, then a Christmas greeting will seem out of place. If you’re not sure which holiday your client celebrates, take a generic holiday approach, such as “best wishes for a happy 2014.” Otherwise, save the specific Hanukkah, Kwanzaa, and Christmas gifts for the clients you know will appreciate them.