Erica Christoffer is a multimedia journalist and contributing editor with REALTOR® Magazine. In addition to writing print and online articles, Erica oversees the magazine's Broker to Broker content, co-manages the 30 Under 30 program, and manages the YPN Lounge. Connect with her via email: email@example.com.
5 Ways to Impress
If you’re looking to do something different with your marketing this year, here are five tools for wooing clients that you probably never thought of.
January 13, 2014
That House Has Your Name Written All Over It
Four words: House. Shaped. Business. Cards. CallingCube is reinventing the traditional business card with 3-D printing to create a marketing tool that none of your potential clients have ever seen. Now, these aren’t exactly
slip-in-your-pocket business cards, but imagine little houses sitting out on the dining room table during an open house with your name and number on the side. Adorable and memorable! If the looky-loos bring their kids, they’ll take two or three. Printing 150 of these bad boys will cost you $600, but who else do you know is giving out mini house cards? I mean, come on, they’re so cute that I want to eat them. www.callingcube.com
In This Guide:
Moove Over Boring Cards
Help Clients Find Their Way
A few examples:
- Saunders Realty focuses on the high-end market in the Hamptons area of New York, selling summer properties. Its map highlights beaches and marinas, golf courses, and local amenities such as post offices.
- Horseshoe Bay Homes Realty in Texas uses its maps to sell to golfers by including each of dozens of local golf courses.
- Better Homes and Gardens Real Estate in Sonoma, Calif., includes locations of major wineries coupled with appropriate imagery to promote its local area to buyers.
How Does Your Garden (and Business) Grow?
What Does the Brand Say?