Go Beyond Basic E-Marketing

Fee-based services like these provide real estate–specific solutions for particular channels of marketing communications.

March 28, 2014

Properties Online LLC
$49 setup fee; $19.95-per-month subscription fee

This automated drip marketing system provides tools for developing and managing an e-mail campaign. Supports an unlimited number of contacts and includes customizable e-mail templates for promoting listings and communicating with buyers, sellers, and former clients.

eMerge Consumer Touch Campaign for Real Estate
NMD Inc.
$99 a month with one-year subscription

Designed to make online communications more manageable, the basic package provides tools for automated “touch campaigns” targeting consumers through branded e-mail and social media. It includes a content library, contact forms for a website, social media integration, and blog and activity reports. Add-on modules are available for agent-recruitment campaigns, surveys, and marketing campaigns using text messaging.

$495 a year, or $40 a month with $95 setup fee

This marketing tool is built around a customizable branded electronic newsletter distributed by e-mail. It provides articles on home management and space for subscriber-generated content and includes tools to publish and promote newsletter content on social networks and report analytics to track effectiveness of campaigns.

IXActContact Solutions
$34.95 a month

This cloud-based real estate contact and customer relationship management solution includes tools for developing and managing drip marketing campaigns. It provides customizable templates for e-newsletters and campaigns targeting buyers, sellers, FSBOs, and prospects. Tracking features provide feedback on which recipients opened and read e-mails, as well as what links they clicked.

Run On Productions/Pinderama Design
$199 a month with six-month subscription

This company works with real estate professionals to develop and manage social media marketing campaigns on the most popular social networks. Services include regularly scheduled posts, enrollment in online groups, promotions, activity reports, and advice on how to engage leads generated through these efforts.

Real Estate Marketing Suites

The most expensive solutions are also the most comprehensive, with modules for all or most channels of communicating and marketing property and services across the Web.

A few of the many companies offering these suites are included here to give you an idea of the range of solutions and costs.

$14.99 set-up fee, then $49.99-per-month subscription fee

This basic version of AgentImage’s marketing solution provides templates for building a website along with tools to promote it. Standard features include Web and mobile versions of the site, SEO, a WordPress blog, integrated social media marketing, MLS listings import, and lead capture forms. Upgrade options include search engine marketing and custom site design.

Point2 Express
Yardi Systems
$199 a year

The basic configuration of Point2 Express combines website-building templates with tools for promoting services and listings across the Web. Includes customizable site templates, lead capture forms, contact management and automated e-mail marketing campaigns, listings syndication to top property search portals, integrated social media marketing, and a Facebook listings app.

PropertyPulse Professional
z57 Internet Solutions
Packages start around $49 a month; setup costs vary, based on location and IDX availability

This version of z57’s Web marketing solution combines tools for building and managing a real estate website with social media marketing. It provides customizable templates for the website, a mobile version, integrated blog, lead capture forms, and drip marketing campaigns. Its social media component provides a custom Facebook page with an automatic post generator and lead capture tools.

Market Leader
$39.95 a month, or $29.95 a month with annual subscription

This marketing program combines online and offline communications to cultivate and manage relations with clients and prospects. It includes contact management, e-mail drip marketing, electronic newsletter, social networking, and print marketing campaigns.