How Others Are Marketing Themselves

Here are a couple of examples of how real estate professionals are focusing their online communications.

March 28, 2014

Building a Community

“I’m trying to use my [Facebook] fan page for business now,” says Andrea Brovetto, GRI, SRES, an agent with Coach, REALTORS®, in Huntington, N.Y. “I’m not looking at it as something to get clients now as much as a tool for making people aware that I am there when they do need help in real estate.” She hopes that the questions, information, and photos that she posts on Facebook will create a community where visitors will interact with her and each other. It will take time to know if it’s effective, but she’s pleased with the effort so far. “I like to do what I can to help people,” Brovetto explains. “Hopefully that will keep them interested enough to remember me when they or someone they know needs an agent.”

The Power of the Blog

Troy Schuyler developed his communications strategy after years of experimenting. “For me, blogging is No. 1, hands down,” says Schuyler, an associate broker with Century 21 The Neil Company Real Estate in Roseburg, Ore. “Social media is secondary, more as a way of promoting my blog, which is the focus of my website.” Schuyler tries to post something new every day. To boost search engine placement, he uses keyword ranking tools to gauge potential interest on topics before writing. “Every phone call I get, I ask people why they’re calling me,” he explains. “Almost always they say, ‘Well I was looking online...’ and found me through something I had put in my blog.”