Product Guide: 2014 E-Marketing Tools

Marketing yourself on the Web is a multifaceted challenge. Let us help you find the right tools to help you maintain a competitive edge on the vast landscape of the Internet.

March 28, 2014

The Web is the first place most of today’s buyers and sellers begin exploring the real estate market. So with all the real estate information out there, how can you have the most effective online marketing so that you’re the person they turn to first?

It’s a communications challenge, really: employing some combination of online tools to convince buyers and sellers why you, among all competitors, are their best ally.

“There are two big hurdles,” says Rudy McCormick, a real estate professional turned Web developer and consultant with online marketing firm Local Matters Digital. “Web marketing is very time-consuming, and not many real estate professionals understand how to do it well.”

It starts by ensuring that there is accurate and current information on every Web directory about how to contact you and find you online, McCormick says. The rest depends on how much time and effort you’re willing to commit to your communications efforts, as well as how much you’re willing to entrust to professional service providers.

In this guide, you’ll find: