2014 Listing Presentation Guide: Tech to Impress

These apps, programs, and techniques will help you reinforce knowledge and value to potential clients.

September 26, 2014

Technology in a listing presentation can wow potential clients, but make sure it doesn’t overwhelm them. Focus on your content first, then consider these tools as platforms to communicate and educate.

  1. Evernote
    A file-sharing, collaborative, cloud-based tool that lets you upload files, such as PDFs, images, charts, and more, which you can present on your tablet, laptop, or smartphone during a listing presentation. Share all the files with your potential clients. They can even add notes and questions or upload their own files to the same project.
    Cost: free
  2. Google Drive
    View, download, and share your PowerPoint presentation from any computer or device.
    Cost: free
  3. Cloud CMA
    This real estate CMA software allows you to create property reports and flyers that integrate MLS data, interactive iPad presentations, buyer tours, and more with customizable design templates.
    Cost: Starts at $34.95 per month
  4. Keynote
    Are you a Mac lover? Create professionally designed presentations with animated transitions from page to page on your iPad, iPhone, and iPod Touch. Highlight data through interactive charts, and import PowerPoint files. Plug your device into an HDTV to show your presentation and pull up the MLS to do live comparables.
    Cost: $9.99
  5. REALTOR® Property Resource (RPR)
    A REALTOR® data tool drawing on MLS and public records, such as school zones, flood maps, census data, and other neighborhood information. Pull historical MLS data to help you produce comprehensive reports. Print branded reports or present online. Training videos talk you through the entire process.
    Cost: Free for members of NAR
  6. Qlik Sense Desktop
    A drag-and-drop data visualization application that allows you to load data from your own spreadsheets, Web sources, or databases to summarize into graphs and charts for presentations. Create a commentary or narrative. Collaborate with your clients or team. The user interface works on mobile and touch devices.
    Cost: free
  7. Join.me
    Working with out-of-town or relocating clients? This remote screen-sharing platform provides a way to make presentations from afar. Download the free mobile apps for Android or iOS, and use it to demo apps for clients, such as Planimeter, which measures lot sizes, or Magicplan, which measures room sizes.
    Cost: Free for screen sharing. The pro version costs $13 per month and allows for online meetings with unlimited audio conferencing.
  8. Prezi
    Add video to this cloud-based presentation software for use on your computer, iPad, or iPhone. Choose from many professional templates, and customize them with your logo.
    Cost: Starts at $4.92 per month for 500 MB of cloud storage
Erica Christoffer
Product Manager

Erica Christoffer is the product manager for REALTOR® Magazine, driving growth and helping make data-driven decisions for the editorial products and programs that fall under the publication's umbrella. Erica also co-manages the magazine's 30 Under 30 program. During her tenure as an editor, she wrote and edited hundreds of articles for the magazine and launched the Broker to Broker section. Connect with Erica via email: echristoffer@nar.realtor.