Erica Christoffer is a multimedia journalist and contributing editor with REALTOR® Magazine. In addition to writing print and online articles, Erica oversees the magazine's Broker to Broker content, co-manages the 30 Under 30 program, and manages the YPN Lounge. Connect with her via email: firstname.lastname@example.org.
2014 Listing Presentation Guide: Tech to Impress
These apps, programs, and techniques will help you reinforce knowledge and value to potential clients.
September 26, 2014
Technology in a listing presentation can wow potential clients, but make sure it doesn’t overwhelm them. Focus on your content first, then consider these tools as platforms to communicate and educate.
In This Guide:
- The Listing Presentation Starts Before the Meeting
These four tips will help you build affinity with potential clients prior to your first in-person meeting.
- Take the Personal Approach
Don't spend the whole presentation talking about yourself. Instead, show clients you're listening to what’s important to them, and explain how you’ll deliver the results they want.
- Putting Tools Into Action
Two real estate pros share their methods for creating and preparing for winning listing presentations.
A file-sharing, collaborative, cloud-based tool that lets you upload files, such as PDFs, images, charts, and more, which you can present on your tablet, laptop, or smartphone during a listing presentation. Share all the files with your potential clients. They can even add notes and questions or upload their own files to the same project.
- Google Drive
View, download, and share your PowerPoint presentation from any computer or device.
- Cloud CMA
This real estate CMA software allows you to create property reports and flyers that integrate MLS data, interactive iPad presentations, buyer tours, and more with customizable design templates.
Cost: Starts at $34.95 per month
Are you a Mac lover? Create professionally designed presentations with animated transitions from page to page on your iPad, iPhone, and iPod Touch. Highlight data through interactive charts, and import PowerPoint files. Plug your device into an HDTV to show your presentation and pull up the MLS to do live comparables.
- REALTOR® Property Resource (RPR)
A REALTOR® data tool drawing on MLS and public records, such as school zones, flood maps, census data, and other neighborhood information. Pull historical MLS data to help you produce comprehensive reports. Print branded reports or present online. Training videos talk you through the entire process.
Cost: Free for members of NAR
- Qlik Sense Desktop
A drag-and-drop data visualization application that allows you to load data from your own spreadsheets, Web sources, or databases to summarize into graphs and charts for presentations. Create a commentary or narrative. Collaborate with your clients or team. The user interface works on mobile and touch devices.
Working with out-of-town or relocating clients? This remote screen-sharing platform provides a way to make presentations from afar. Download the free mobile apps for Android or iOS, and use it to demo apps for clients, such as Planimeter, which measures lot sizes, or Magicplan, which measures room sizes.
Cost: Free for screen sharing. The pro version costs $13 per month and allows for online meetings with unlimited audio conferencing.
Add video to this cloud-based presentation software for use on your computer, iPad, or iPhone. Choose from many professional templates, and customize them with your logo.
Cost: Starts at $4.92 per month for 500 MB of cloud storage