Sales & Marketing

Real estate sales tips, strategies, and marketing information to help you succeed

Hanging With Competitors

Local rivals discuss the value of collaboration, lessons from disruption, and the need to find the right home for agents.

Navigating Clients’ Needs in Emotional Transactions

Serve as the voice of reason and communicate pertinent information to ease some of the tension that comes along with buying and selling.

Mastering Your Social Selling Approach

Six tips for those who have implemented the practice and want to further maximize their social seller strategies.

The Code That Grows

Global business and state laws are among the issues that our evolving Code of Ethics addresses.

Relationship Management Advice

Working With Buyers

two people presented with loan agreement

Be Clear on Co-signing Perils

If it looks like a jointly held mortgage will be the answer to getting the transaction done, don’t sugarcoat the facts.

Selling Difficult Listings

tv crew outside home

In the Trenches: Sales to Die For

A collection of stories from real estate professionals detailing crazy, funny, or poignant experiences that have happened on the job.

Tell Us Your Sales Story

Did you recently sell a challenging listing? Or perhaps you have a funny story to share about life in the field, or an especially important lesson you learned in your first year of real estate. We want to hear about it!

Smart Social Media

Implement your social selling skills for higher sales earnings and stronger client connections.