Sales & Marketing

Real estate sales tips, strategies, and marketing information to help you succeed

Why Real Estate Pros Need an Office Environment

Though technology enables agents to work entirely remotely, there may be solid benefits of coming into the office to collaborate with colleagues.

Should Social Media Be Your Biggest Marketing Tool?

It’s common business advice that you should use social media to connect personally with your audience rather than promote listings. But is that true?

Do the Open House Math

Help agents see the value in hosting open houses to draw attention to their listing as well as for connecting with prospects.

The Art of the Small Garden

Bigger isn’t always better when it comes to outdoor spaces. Small gardens can be jewel boxes without requiring as much maintenance or expense.

Relationship Management Advice

Working With Buyers

two people presented with loan agreement

Be Clear on Co-signing Perils

If it looks like a jointly held mortgage will be the answer to getting the transaction done, don’t sugarcoat the facts.

Selling Difficult Listings

tv crew outside home

In the Trenches: Sales to Die For

A collection of stories from real estate professionals detailing crazy, funny, or poignant experiences that have happened on the job.

Tell Us Your Sales Story

Did you recently sell a challenging listing? Or perhaps you have a funny story to share about life in the field, or an especially important lesson you learned in your first year of real estate. We want to hear about it!

Smart Social Media

Implement your social selling skills for higher sales earnings and stronger client connections.