Sales & Marketing

Real estate sales tips, strategies, and marketing information to help you succeed

Getting the Most From Scripts

Being prepared for client objections is more about listening and asking questions than offering rebuttals.

In the Trenches: Keeping Bumpy Closings on Track

When antics by clients, or their children, threaten to derail a sale, agents can bring a calming effect.

Guiding Agents Through Market Changes

Amid neighborhood revitalization and population growth, learn how Keller Williams Intown Atlanta’s new CEO is preparing agents for new challenges.

Help Inside Sales Agents Prioritize Leads

Having a plan in place for your ISAs will help them work more effectively for your company and agents.

Relationship Management Advice

Appealing to Buyers

Selling Difficult Listings

Tell Us Your Sales Story

Did you recently sell a challenging listing? Or perhaps you have a funny story to share about life in the field, or an especially important lesson you learned in your first year of real estate. We want to hear about it!

Connecting With Clients

The most valuable resource agents can offer clients is an authentic, relationship-based connection.

woman sitting at kitchen table, checking her phone

5 Ways to Be High-Tech and High-Touch

Technology should be used to harness meaningful connections, not replace them. Here are ways your agents can get face-to-face with clients using tech.