Sales & Marketing

Real estate sales tips, strategies, and marketing information to help you succeed

How AI Could Kill Traditional Ad Models

What if artificial intelligence could provide a better way for agents and brokers to control their online marketing?

The Evolving Trends in 55-Plus Communities

Baby boomers are staying healthy and independent longer. Find out what that means for the 55-plus residential real estate model.

5 Ways to Dredge Up Unlisted Inventory

Home buyers have fewer options to choose from, so use these methods to expand their choices and show added value that will inspire client loyalty.

Yun’s Real Estate Forecast: Stable Growth, No Housing Bubble

However, a strong economy depends on homebuilders adding enough inventory to keep pace with increasing demand, NAR’s chief economist says.

Relationship Management Advice

Appealing to Buyers

Selling Difficult Listings

Tell Us Your Sales Story

Did you recently sell a challenging listing? Or perhaps you have a funny story to share about life in the field, or an especially important lesson you learned in your first year of real estate. We want to hear about it!

Finding Your Niche

It may seem glamorous and exciting to do business with the 1 percent, but it’s not exactly easy—and it’s definitely not for everyone.