Erica Christoffer is a multimedia journalist and contributing editor with REALTOR® Magazine. In addition to writing print and online articles, Erica oversees the magazine's Broker to Broker content, co-manages the 30 Under 30 program, and manages the YPN Lounge. Connect with her via email: firstname.lastname@example.org.
Learn How You’re Hard-Wired
Sally Hogshead’s Fascination Advantage test identifies your core skills that help you provide the most value for your clients.
September 17, 2012
Hogshead examined how those seven triggers coexist within an individual to form a personality archetype, which led to the creation of her Fascination Advantage Test.
“When you understand the impression that you make on other people, you can maximize that,” says Hogshead. “It’s like a turbocharge button for your personality because there are times you need to ramp it up. You’ve got an interview. You’re meeting an important client. You’re giving a speech. What is it that you can do or say that’s going to be more effective than what your competitors can do or say?”
Maybe you’re the Wise Owl: observant, assured, and unruffled. Or the Watchdog: aggressive, alert, and cautionary. These are examples of Hogshead’s personality archetypes, which are associated with the triggers that make you most persuasive and captivating.
Take the test at FascinationAdvantageTest.com. Enter conference code REALTORS.
Here are three ways you can apply your own fascination triggers in business:
Wow them with a first impression.
It’s important to introduce yourself in a way that helps the other person understand the benefits of being connected with you. “It’s incredibly important when we’re introducing ourselves to a new client, or even when we stand up to make a presentation, that we use those first few seconds strategically,” Hogshead says.
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Embrace your skill set.
Hone the skills that come naturally to you, she says. Think about moments when you’re completely engaged: maybe when you’re reading an article, in a conversation with a client, or totally immersed in a project. Perhaps you love writing and you’re working on a blog that feels effortless, even joyful. Being able to recognize these moments will help you in marketing your assets.
Know when to ask for help.
Most of us are aware of our weaknesses. Maybe yours is maintaining your Web site or keeping in touch with past clients. Being cognizant of your struggles can help you make better business decisions, Hogshead says. “The point is not to fix something but rather to maximize your advantages. When your business is grounded in how you’re wired, you become more valuable.”