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Sales & Marketing Articles

Sandra Peters at one of her listings

The MLS Long Game

Multiple listing services are reinforcing their value proposition in the face of market disruptors—both recent and long-simmering.

July 8, 2020
Carolyn Schwaar
Agent preparing to show listing to clients

How to Prepare for Any Market Shift

Buyer’s agents can access checklists, handouts, and get training from the Accredited Buyer’s Representative, a content sponsor, to stay ahead in an unpredictable time.

July 6, 2020
Melissa Tracey
Inspector looking at furnace

Managing Home Inspection Fears During the Pandemic

With fearful sellers backing out of the market, make it a top priority to understand how to conduct remote inspections and proper sanitization.

May 13, 2020
Mandy Ellis
Balance leaning slightly to one side

Understanding Hidden Bias

How our "cave minds" can undermine our intentions.

May 6, 2020
Steve Yacovelli
Faces on computer screens

Coach’s Corner: This Is Not the Time to Go Silent

Roxanne Kazda advises agents on the smartest ways to reach out to clients and keep your business strong during this tumultuous time.

April 7, 2020
Roxanne Kazda
Buyers close on a home at Legacy Title's drive up window

Drive-Thru Closings: The Sale Must Go On

Real estate professionals find creative ways to keep closings on track as transactions are disrupted amid the coronavirus outbreak.

March 30, 2020
Melissa Dittmann Tracey
Couple looking at tablet

6 Tips to Turn Sellers Into Buyers

Content sponsor Quicken Loans® offers advice for making sure sellers enlist your help when they’re ready to purchase their next home.

March 11, 2020
Rachel Burris
Portrait of a senior woman

Hot Buyer Segment: Single Women Over 55

These buyers, often newly single,  are looking for sound real estate advice as they make their next move.

March 5, 2020
Melissa Dittmann Tracey, Stacey Moncrieff
spray bottle spraying out flowers

Spring Clean Your Business

How decluttering your listings, your business practices, and your life can help you leap forward.

March 4, 2020
Daniel Bortz
eraser erasing data 1s and os

MLS Games People Play

Think twice before tweaking data to boost property exposure. It may be common—but it's unprofessional.

March 4, 2020
Graham Wood

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