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Sales & Marketing Articles

Buyers close on a home at Legacy Title's drive up window

Drive-Thru Closings: The Sale Must Go On

Real estate professionals find creative ways to keep closings on track as transactions are disrupted amid the coronavirus outbreak.

March 30, 2020
Melissa Dittmann Tracey
Couple looking at tablet

6 Tips to Turn Sellers Into Buyers

Content sponsor Quicken Loans® offers advice for making sure sellers enlist your help when they’re ready to purchase their next home.

March 11, 2020
Rachel Burris
Portrait of a senior woman

Hot Buyer Segment: Single Women Over 55

These buyers, often newly single,  are looking for sound real estate advice as they make their next move.

March 5, 2020
Melissa Dittmann Tracey, Stacey Moncrieff
spray bottle spraying out flowers

Spring Clean Your Business

How decluttering your listings, your business practices, and your life can help you leap forward.

March 4, 2020
Daniel Bortz
eraser erasing data 1s and os

MLS Games People Play

Think twice before tweaking data to boost property exposure. It may be common—but it's unprofessional.

March 4, 2020
Graham Wood
filling out personal check

Earnest Money: A Primer for New Agents

Get an overview of what real estate agents and their clients should know about earnest money and how it impacts the real estate transaction.

January 9, 2020
Bill Gassett
detail of old typewriter; "Content is King" text on paper; social media "likes" cover page.

Personable Content Gets Leads

Pay attention to the messages you’re sending to prospects, not just the tools you’re using to connect.

January 8, 2020
Mandy Ellis
Couple meeting with real estate agent

Stalled Listings, MLS Policies Prove Sales Challenges

Though the low-inventory environment has influenced quicker transactions, boosting the marketability of a lingering listing is your top sales concern. And we have plenty of recommendations to achieve that goal.

December 23, 2019
REALTOR® Magazine Staff
hour glass with calendar

9 Tips to Sell That Lingering Listing

Getting showings but no offers? Take these steps to attract motivated buyers.

November 5, 2019
Tim and Julie Harris
Testimonials for pursuing philanthropic work

How to Build a Socially Minded Enterprise

Smart steps for developing the messaging around your charitable efforts.

October 30, 2019
Graham Wood

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