Online Job Site Could Be Link to Relocating Buyers

July 1, 1997

Recognizing that many industries are advertising jobs online and "jobs equal housing," Allan Cory, of Polley, Polley & Madsen, Santa Rosa, Calif., came up with a novel idea to promote himself to the relocation market.

"I noticed there were tons of companies in the Bay area offering jobs online, but there wasn't an easy way to find them," he says. "You had to know company names to search. So I became a search engine detective and compiled a site featuring Bay area job postings." His jobs' home page also includes an E-mail link to him, real estate-related links, and information on the area, his company, and himself.

Although he has generated little direct business through the endeavor, the site has helped him establish a relationship with companies searching for employees. "I've signed agreements with three companies that have agreed to use me as their real estate referral, since I've given them a prominent advertising position on the site."

More than 1,000 companies now post jobs on Cory's job site. Because of the area, many postings are technology oriented. "I have 500 for Silicon Valley alone," he says. He includes jobs for any industry, so real estate hasn't been a big focus--thus far limited to some property management positions.

Cory spent about 500 hours creating the site about a year ago and now spends about eight hours a month updating it. "Plus, I spend time going through a lot of misguided E-mail, such as résumés, from people who think I'm a headhunter," he says.

Christina Hoffmann
Senior Speech Writer

Christina Hoffmann has covered real estate and homeownership for two decades, including as REALTOR® Magazine managing editor and’s content manager, with added expertise as owner of a demanding 100-year-old house. She is currently a senior speech writer at NAR.

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