Sales and Marketing

As the real estate brokerage industry lays out its plans, allied groups have a role to play in helping influence regulators on needed change.

From the REALTORS® Legislative Meetings, Washington, D.C., May 4-9

Despite pent-up demand among millennials, the large baby boomer cohort generally plans to stay in their homes as long as they can. What’s a real estate agent to do?

Answer: It fills your marketing funnel with warm leads. Here’s what that looks like on social media.

Being able to discuss capital gains rules on the sale of a home could be invaluable to baby boomer clients.

Qualified older Americans may be able to use a reverse mortgage not just to stay in their current home but also to buy a new home.

Real estate professionals share the crazy, funny, and poignant experiences that have happened on the job.

Put NAR’s consumer ad campaign to work for you.

Buying a single-family home for the first time is challenging, but even more so in a time of inventory shortages and affordability issues; help ease anxiety by sharing these useful steps.

Heading into the spring buying season, practitioners want home buyers to be more realistic and organized.

Aim for long-term success rather than short-term profitability by being prepared to communicate your worth—but maintaining an openness to buyer and seller needs.