2 Steps to Success
By focusing on your natural talents and eliminating distractions, your business will soar in the coming new year.
December 18, 2013
I believe every person on this Earth has been born with different potential.
When somebody told you that if you want something badly enough, and if you put your mind to it, you can accomplish anything … well, in my opinion, that’s simply not true. We are all born with different potential.
Let me explain.
Would you agree that I could play basketball every day for the rest of my life and I will still never be as good as Kobe Bryant or LeBron James? Of course that’s true. No matter how badly I want it, or how much I try, my potential just isn’t as great in that area.
My job, and your job, is to figure out what we do well. This also applies to your real estate business. You need to determine what you do well in order to find out what’s your best use of time.
To set yourself up for success in 2014, I want to you do two things:
1. Identify where your successes came from in 2013, and do more of that.
To pinpoint your best use of time, go over your last two years of transactions and track where they actually came from. If you find that you had a great return from search engine optimization and blogging, great! If you find that you received a lot of business through door knocking, then great!
Where you find business is going to be different than other people, because you were created with different potential.
Try to be as specific as possible when you look at where your business came from. Referrals are not a “best use of time” because you can’t focus on a referral. A referral is nothing more than two things: time and circumstance. You created enough time and circumstance with enough people that they felt comfortable enough with you to refer you to their friends and family.
If you want to measure something, measure the amount of time and circumstance that you create with people. Then do more of it, which will naturally lead to referrals.
You should come up with your top four “best uses of time” and incorporate them into each and every workday.
2. Eliminate as many distractions as possible, and focus on your natural potential in your real estate business.
Now, in order for this to work, you have to let go of your addiction to multitasking. Even as you are reading this, many of you are looking at e-mails, thinking about shopping lists, and on and on.
Did you know that according to the University of London, multitasking can cause up to a 10-point drop in IQ?
We think we’re being productive, but the truth is, multitasking is why we are constantly stressed. We perpetually begin 10 tasks everyday and never finish one.
If you want to do yourself a favor, discover your top four “best uses of time,” and divorce yourself from your addiction to multitasking. It’s true what they say: Some people really are too busy to ever get anything done.
There is a difference between activity and achievement. One gets you something in the end and the other one just keeps you busy. Which will you choose?