Graham Wood is Executive Editor of Digital Media for REALTOR® Magazine. He can be reached at firstname.lastname@example.org.
Cleaner Video Marketing
It's getting easier all the time to make and distribute videos, but shooting a home tour with your smartphone quickly and without proper planning will keep you from delivering a polished production that will help sell a listing.
September - October
Here are recommendations for optimizing how you present a property while sharpening the technical quality of your videos.
- Move slowly through the home to avoid jerky visuals.
- Use a blend of wide-angle shots for entire rooms and close-up shots for details.
- Avoid shots that reveal the homeowner’s valuables or personal items.
- Provide a narrative describing what it could be like to live there. For example, you could say, “Now we’re on the sunny porch, where you can enjoy your morning coffee.”
- Consider appearing in the video for a more personalized tour. Wear a lavalier microphone for better audio.
- Tell a story, whether it’s about the home, seller, community, or builder.
- Choose energetic or mood-setting background music that fits the home’s theme.
- Be sure the graphics you use in your videos look similar to those used in the rest of your marketing. Logo styles should be consistent.
- Don’t overplay your branding in the video. Instead, share the video on your branded platforms.
- Consider multiple formats: Some viewers may enjoy a casual, narrated stroll while others like a livestreamed, customizable video.
Sources: Sam DeBord, C2EX, Coldwell Banker Danforth; Ian Grace, owner and director of Ian Grace Business Training; Tracey Hawkins, founder and CEO of Safety and Security Source; Brad McCallum, RE/MAX First, Calgary, Alberta, Canada
Executive Editor of Digital Media