When you’re a new agent trying to build a business from scratch, it’s not easy figuring out how to build a client base. Most rookies need a few months at least to market themselves and spread the word about their business before clients start signing on. But what tactics will get you there the quickest?

Every agent has to tap into their own strengths and develop a...

Do your listing ads tell the story you want?

A new FHFA policy allows previously foreclosed home owners to buy back their homes, but the switch may not benefit every market. Here’s what real estate pros need to know.

Take a few ideas for how to clients your appreciation for their business all year long.

Every marketer dreams about their post taking off like wildfire. While there are no guarantees in social, Upworthy’s Sara Critchfield explains a few simple ways to maximize your content’s popularity online.

Three pros who specialize in high-end clients share their winning strategies.

Keep all parties safe in a transaction by offering your buyers and sellers these important tips.

Sara Critchfield, editorial director of Upworthy, shares tips for small business owners trying to market and grow their client base.

Why devote the extra time to working with first-time buyers? For some, the niche generates good feelings akin to first love.

Don't focus on all the bells and whistles. Market the features of a smart home that appeal to a wide audience.

As business surges, practitioners are adopting fresh strategies to sell resort properties and second homes.

Here are five traits that successful REO brokers and agents have in common.