Some tips for creating a memorable hook for your business that will keep you top of mind with your customers and in your community.

Looking to script a meaningful career? Mentoring plays a powerful role.

Distressed sales have a well-earned reputation for difficulty. But if you’re thorough in your dealings with consumers, lenders, and other agents, you will find things go much more smoothly.

The key to creating ads that work is knowing what consumers you want to attract and how they’ll benefit from working with you. Learn more.

Negotiating is not only an important part of real estate but an important part of life, says John McKee, a business coach and author of many management books. A negotiation shouldn't be about winning or losing but about making sure both parties end up satisfied with the agreement. McKee suggests:

One of the things people love about being in real estate is that you set your own schedule. The freedom can be wonderful, but some people don't have the self-discipline to use their time effectively.

You don't have much time to make a great first impression with a potential client. Whether you're on an elevator or standing in line for coffee, you should have a script in mind that could open the door to future conversation. Here are some tips from New York–based executive coach Dale Kurow.

There's no one right way to do a listing presentation. Some practitioners emphasize statistics. Others focus on style. While you have to play to your own strengths, here are four things to steer clear of when discussing your services with a prospective seller.

Divorces typically spike in the month of January, which can present opportunities for real estate professionals who are savvy enough to steer through these tricky situations.

How good are you at making business connections? Learn how to make a strong first impression when working the crowd so that you can start building a successful referral business of your peers.

You may laugh at the notion of spooks and spirits, but when it comes to selling houses, it’s a real issue. And it comes up more than you might expect. Here’s what you need to know.

When clients pass you referrals, make sure to put some time in to qualify them to increase your odds of becoming their agent.