Real estate practitioners, beware. Your commissions--and far more important, your reputation--may be at risk. As lenders try to capture a greater share of the home mortgage market with eye-catching promises, you and homebuyers could be the victims of fraud.
Ralph Roberts made it easy to dip into his new book, 52 Weeks of Sales Success, by giving you at least one new idea for every week of the year. We dipped in, and here are a few worthwhile ideas we picked up.
The cyberloan field has matured from swaddling clothes to short pants. By the time it reaches adulthood, it may account for a quarter of all U.S. mortgage originations. Find out who are shaping up to be the major players in online lending—and what you need to tell homebuyers who ask you about borrowing over the Internet.
Success on the Internet comes not from sticking with one method of promotion but from keeping several balls in the air at once. RealSelect Inc.’s Russ Mann, director of professional product marketing, culled these four marketing tips from REALTOR.COM’s experience.