Almost lost in a sea of 119 offices and 6,000 salespeople is the six-person Auction Departmentat Long & Foster Real Estate Inc. Nonetheless, it’s making a big splash. The key to success was educating consumers and salespeople, shattering the negative myths with positive facts.
Real estate practitioners across the country are joining hands with community-based groups to take the American Dream of homeownership to urban and rural areas that were once considered last resorts. They're also finding it profitable working with low- to moderate-income buyers.
With so many companies weighing in with products and alliances to create one-stop shopping, where does that leave you? First, remember that real estate is still a local business. Therein lies the opportunity for small to midsize brokers to capitalize on one-stop shopping and strategic business alliances.