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Sales & Marketing Articles

Buddy, Can You Spare an Appraisal Job?

Times are tough for residential appraisers. Artificial intelligence software that calculates a property's value in three minutes is working to replace them. Demand for appraisals has dropped as lenders turn to limited evaluations in lieu of full-blown appraisals for some types of loans.

January 1, 1996
Dona DeZube

5 Moves to Make Now to Increase Sales in 1996

If you want your salespeople and your company to be more successful in 1996, don't wait--take today to implement these five new ideas from top managers across North America.

January 1, 1996
Bill Barrett

Prudential Offices Say No to Fixed Prices

Prudential Hunter in Santa Monica, Calif., and other West Coast Prudential affiliate offices say they have a program that'll expose listings to more potential buyers and eliminate the need for sellers to set fixed prices. Or is it a crutch for salespeople who can't convince sellers what their properties are worth?

January 1, 1996
Christina Hoffmann

Should You Be Assisting Rather Than Selling?

As far as career development goes, it's the opposite of what you'd expect. But making the transition from salesperson to assistant may make good business sense.

January 1, 1996
Robert Liparulo
Business Strategy on Blackboard

7 Steps Toward an Effective Marketing Strategy

Real estate agents face huge competition, and a well-thought-out, properly executed marketing plan could mean the difference between success and struggle.

Adrian Fisher
poured foundation for home

Is the Foundation of Your Business Sound?

Master these fundamental skills to best serve your clients and advance your career.

Graham Wood

Hold a Seminar: 4 Great Topics

Meet new prospects and establish yourself as a real estate expert by holding informational real estate seminars. Here are some hot topics that are sure to attract a crowd.

The Masters Series

In some fields, an apprenticeship or residency helps kick off a successful career. But in real estate, most just dive in after earning their license. Now's your chance to learn from a top-producing real estate pro.

Katherine Tarbox

In the Trenches: Sleeping Giant, Bigger Houses, & Reverse Psychology

In the Trenches captures the odd and funny incidents that invariably happen in real estate. Here are the stories submitted from real estate professionals all over the country.

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